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La versione italiana di questa sezione e in preparazione. Adesso Lei puo vederla in inglese
New way to regions

New way to regions

Igor Mihajlov

December, 18 - 20, 2000 in Moscow, in the Central House of the businessman passed the next Meeting of directors of the Inter-regional marketing centres. On the eve of the beginning of meeting, December, 17, within the framework of an exhibition " Buy Russian! " Directors MMTS have lead(carried out) an open round table " System MMTS for the domestic manufacturer ", devoted to activity of System on promotion of production of the Russian enterprises in regions of the Russian Federation. Igor Mihajlov, the director tells about it according to System MMTS.

The round table devoted to activity of the Inter-regional marketing centres on promotion of production of the Russian enterprises in regions of the Russian Federation was opened by general director MMTS "Moscow" Vladimir Mitrakov. With the message on a technique of promotion sales manager Gennady Askinazi has acted. As he said, correctly organized " presentation marketing " with use of organizational and technological opportunities of System MMTS allows businessmen essentially to lower costs on trips of managers, telephone conversations etc., and at the same time, to receive commercial result fastly and more effectively.

Directors MMTS from various regions have shared successful experience of promotion of production of the clients on the markets of other areas. Upon termination of action some companies among which ON "Horizon" (Byelorussia), Open Society " Russian seeds " (Moscow), Joint-Stock Company " Frans-old " (Moscow), Joint-Stock Company " company OVA " (Moscow), Joint-Stock Company " Italian trading house ", Open Company " Russian sea " (Moscow), Open Company " realist " (Saratov), Open Company " Реалпласт " (Moscow), Open Company " SAO Ingosstrah-Russia " (Moskovsaja area), have expressed intention to take advantage of this complex service. Participants of a round table have noted unique character of the services offered to the Russian commodity producers by System MMTS.

The first day of meeting, December, 18, has opened in the Central House of the businessman Elena Emel'janovoj's opening address, the first vice-president of the Moscow fund of support of small business, the head of System MMTS. The inter-regional marketing centres sum up three-year activity within the framework of uniform System, therefore the program of the current Meeting has turned out especially sated. This day directors discussed results of some obshchesistemnyh works, and also performance of decisions of the previous meeting.

Session December, 19 began from working presentation of a new veb-portal #[1] Systems MMTS, the ideology and which technology, on the general(common) recognition of participants of presentation, marks itself a quantum leap in development of information opportunities of System. The new program development which has been carried out NDP "Alliance - Media" under project MMTS "Moscow", any more in figurative, and in quite physical sense allows to create uniform information space for a management(manual) of System MMTS, all its(her) participants, its(her) partners and clients in what what regions of the states those were.

Users of a portal receive an opportunity quickly to create own Internet - representations, to transfer(translate) a part of the business to rails of electronic commerce, to carry out an exchange of the documents protected from extraneous eyes with the removed divisions or partners, to cooperate with other users of a portal, to use free-of-charge e-mail and other Internet - services.

As a result of introduction of this development the central server of an information network of System MMTS – on which will be placed a portal – not only remains a place of the publication of the information received or created MMTS during work in the regional markets. It(he) becomes space for most this work – at least, for that its(her) part which basically can be made with use of electronic means. In the general(common) opinion of the directors, the submitted development is the ideal information tool for the small enterprises having removed offices, branches or creating a dealer (agency) network. Those companies which have realized necessity of an output(exit) for the world of electronic commerce will become interested in her(it) also, but have no sufficient human and financial resources to make it independently.

In any case if the Internet is that place where chances of the large companies and small business the new portal of System MMTS is one more additional help for the small companies in competitive struggle against "monsters" are equalized.

Participants of presentation have brought in a number(line) of offers on improvement of the user properties of program "stuffing" of a portal and have agreed upon date of his(its) input in joint operation.

Further participants of meeting have continued discussion of the concept of promotion of business of clients in the regions, based on idea of " presentation marketing ". The essence of new undertaking is, that MMTS offer the clients the complex service rendered in some stages. First the centre helps the client to make " a business portrait " his(its) potential partner. Then it will be carried out(spent) " zondazhnoe research " the regional market interesting the client. When the necessary data are received, there comes a turn of managers MMTS in the selected regions – they should lead(carry out) all complex of presentation actions, including exploratory talk on behalf of the client with his(its) potential partners. As result the client receives the "fulfilled" business contacts and the entire account about "passableness" of his(its) production in the chosen market. Heads of the centres have decided to count this complex service "system", that is rendered all MMTS.

In second half of day summarizing questioning of heads of the centres which has naturally developed " winners of competition " into solemn celebration was held. The matter is that, replying to the questionnaire, directors MMTS estimated the colleagues and rukovodimye them the organizations as business partners. In a result there was the original rating MMTS, conducting places in which have borrowed(occupied):

MMTS " Arkhangelsk – Moscow ", general director V.I.Zvjagintsev – the first place and a honorary title "ММЦ-2000"

MMTS " Kaluga – Moscow ", general director M.N.Krohina and MMTS " Tula – Moscow ", general director E.V.humpback – the second place

MMTS " Penza – Moscow ", general director V.A.Kuprin – the third place

MMTS " Ivanovo – Moscow ", general director G.V.Bol'shakov, and MMTS " Karelia – Moscow ", general director M.E.Ryzhankov, – have divided the fourth place.

Colleagues have noted good work of the centres in Vladivostok, Kazan, on Altai, in Voronezh, Mordovia, Ulyanovsk and Krasnodar.

Heads MMTS have parted on the regions, enriched with new ideas, projects and fruitful personal contact with each other.


[1] A Veb-portal – informatsionno and technologically sated veb-site giving facilitated access to the various information and useful services.

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