La versione italiana di questa sezione e in preparazione. Adesso Lei puo vederla in inglese
Cheaply - does not mean inefficiently (Executive director МА G.L.Askinazi's "System MMTS" for "Marketing ru")
Cheaply - does not mean inefficiently
Well-known, that marketing is one of effective tools of the analysis of position of the company in the market and, simultaneously, the effective lever as promotions of the company in an external environment, and optimization of work inside the enterprise. However today the main problem for small business there is a shortage of the means selected on marketing actions.
System MMTS offers a numerous audience of the small and average companies of service in sphere малобюджетного marketing. Our wide experience and a profound knowledge of a subject entitle to assert(approve): « it Is inexpensive – means effectively! ».
With the help of advanced marketing technologies System MMTS effectively solves problems(tasks) of expansion of commodity markets of production, search of trading and investment partners. Our basic approach consists in division of the general(common) problem into separate subtasks, the separate short-term stage of work is called to solve each of which. On results of each stage the customer receives the necessary market information and recommendations about realization внутрифирменных actions. Also there is a updating and optimization of the further steps. The given circuit allows to carry in time charges on marketing, rigidly having coordinated concrete result with his(its) payment. The prize concerning a result - expense is provided with knowledge of features of regions, the local markets and the basic players.
For example, a problem of search of trading partners дробится on three problems(tasks): « Where it is better to sell the goods? », « As it is better to sell? » And « it is better to whom to sell? ». The answer to the first question express train - diagnostics - an expert estimation of perspectivity of region for the further marketing actions gives, a substantiation of a choice of regions for search of partners. Pilot marketing will allow to solve the second problem(task). At realization of this microresearch of the regional market the argued estimations of prospects of sales of the goods and demand for the goods analogues will be given, carried out(spent) the analysis of positions of competitors, ранжирование the basic players. The decision of the third problem(task) presentation marketing becomes.
It is necessary for the potential buyer, and such opportunity is given it(him) to see the goods "alive", to try, feel. Presentation marketing combines presentation of the client, his(its) goods and services, interrogation of the experts, an alternative choice of partners, precontract preparation of sales.
System MMTS works on uniform methodology with observance of the high quality standards. Experts of System MMTS in the work take into account requirements of international standard ISO 9001:2000. In some centres systems of a quality management are already introduced according to these standards.
The executive director
The international Association
Askinazi Gennady L'vovich